Free report · 16 pages
The Loudoun Family Market Report 2027
Who Loudoun's families are, where they live, how they spend, and when to reach them.
- Neighborhood by neighborhood: incomes, household size and home values by ZIP
- What families spend, and what's being built around them
- The 2027 family calendar, with five plays for your business
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Peek inside
At a glance
Where families live
Spending habits
The 2027 calendar
Five plays for 2027
Who lives here
$181,765
Median household income in Loudoun County — the highest of any county in the United States.
- Residents
- 449,749
- Children under 18
- about 112,900
- Households
- 143,032
- Public school students
- about 77,000
US Census QuickFacts, 2020–2024 and July 2025 estimate. Enrollment: LCPS, fall 2026. National ranking per American Community Survey.
A quarter of Loudoun is under eighteen, in the highest-earning county in the country. There are few better places in America to put a message in front of families with money to spend on them.
Who we write for
Parents across the county working out what to do with the weekend. Seven towns, a lot more communities, one weekend guide.
Towns
- Leesburg
- Purcellville
- Middleburg
- Hamilton
- Round Hill
- Lovettsville
- Hillsboro
Communities
- Ashburn
- Sterling
- South Riding
- Brambleton
- Aldie
- Lansdowne
- Broadlands
- Stone Ridge
- Potomac Falls
- Cascades
- Countryside
- Arcola
- Waterford
- Bluemont
- Lucketts
- Paeonian Springs
- Dulles
Written for the whole household
Most local family media here is aimed squarely at mothers of under-tens. LoudounGo is written for households with children of every age — the family with a three-year-old and an eleven-year-old who need one plan that works for both.
They are deciding where money goes
Camps and classes, birthday parties, swim and dance, a Saturday out, somewhere to eat afterwards. People read this while making exactly the decisions your business depends on.
Where partners show up
Partners are clearly labeled and appear alongside our picks, never inside them.
The Thursday email.
Your name at the top of the guide families open every week.
The weekly partner strip.
In front of the same families, all season.
Homepage features.
On the page families check before every weekend.
Seasonal guides.
Halloween, the holidays and winter break, when families are planning.
Spotlights.
Your story, told properly.
The directory.
The first place parents look in your category.
Every partnership is built around your season. Tell us what you’re after and we’ll send options.
Tell us about your business